Periodically I run across and highlight prominent chess references in popular culture. Thanks to the Chess.com article "Jaguar TCS Racing Teams Up With Anna Cramling For New Campaign" I became aware of the latest major sports-related marketing campaign, apparently the first one since "Magnus Carlsen vs. Muhammad Ali". As one might expect, the production values in the videos are slick and the chess-related message is generally on point and consistent with sporting parallels, if perhaps a little dramatically overwrought:
“In chess, every piece has a purpose. Every move, consequences. Precision over impulse. Silence over spectacle. You don’t win by reacting. You win by knowing what’s coming. Five moves ahead. Ten, until the board bends to your will.”- Anna Cramling
From what I saw the chess itself is legit, although as can be seen in the screen capture, the analog clock - something at this point can be considered an anachronism - is incorrectly set. The chess set is also an art one rather than functional, although it does appear that at least the pieces are set up correctly. Full video is linked above.
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