20 November 2022

Ronaldo v Messi: "[Chess] Victory is a state of mind"

As highlighted at Chess.com, there's a new Louis Vuitton campaign featuring Cristiano Ronaldo and Lionel Messi playing chess, with the tag line "Victory is a state of mind". Aside from the positive exposure for chess, it's good to see that they have a correctly set up board, featuring a position from a real game (Carlsen - Nakamura, Norway Chess 2017). As mentioned in "Chess imagery in popular culture" this is unfortunately rather rare; my favorite from that remains the Avengers headquarters with a colors-reversed chessboard.

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